While playing with a “Friend toy”, kids put themselves in different scenarios and learn to work their emotions. GeniusKidsToyz’s Friends category toys provide a “friend” to your children. Here are some of the contributions of these toys for your kids… Building Confidence, Managing Emotions, Practicing Social Skills, Language Skills. Your kids increase their confidence and social skills while speaking or playing with them. On the other hand, they recognize animals, robots, technologies, and characters.